Zynchros

Ensure Complete and Accurate Formulary Data Delivery Throughout Your Electronic Prescribing Network

Electronic prescribing initiatives are receiving extra attention these days due to interest and support from government agencies, consumer and industry advocacy groups. Health plans and pharmacy benefit managers need to answer one important question to ensure the initial success and continuing growth of their e-Prescribing programs – How do we cost effectively deliver and update formulary information to prescribers, pharmacies and members?

Please join us for a discussion of how your organization can accelerate your e-Prescribing initiative while ensuring complete and accurate formulary data delivery throughout your electronic prescribing network. Our speakers will be sharing their experience and a solid set of solutions to assist you in understanding and realizing:

• High quality formulary data
  
• Validated translation and transmission
  
• Quick adoption and increasing utilization and
  
• A speedy return on your investment

Registration for this event is free, reserve your seat today.

Presenters:

Marc Lilly, CEO & Chairman, Zynchros, Inc.

Marc is a seasoned healthcare executive with a broad knowledge of the healthcare market-place. During Marc's thirty years in healthcare, he has been involved in many aspects of the prescribing arena in particular, as it relates to technology, the Internet and the stakeholders in the prescribing process. As Director of Health Services at drugstore.com, the leading business-to-consumer Internet site for prescription drugs, Marc created the Health Services department, developing contractual relationships with Managed Care Organizations and their Pharmacy Benefit Managers (PBMs) and developed an industry-wide standard for the transmission of prescriptions over the Internet, RxML.

Tom Groom, SVP Business Development, RxHub, LLC

Tom Groom is the Senior Vice President of Business Development for RxHub LLC. Along with his executive responsibilities, Tom provides advisory and leadership roles to e-Prescribing initiatives throughout the country, such as SEMI (SouthEast Michigan Initiative) and ePrescribe Florida. Tom has more than eighteen years experience in sales management, general management and business development in both the health care and information technology industries.